Users may not consciously notice all the tiny bits of attention to detail they encounter in Apple products throughout a day, but it is what endears them to these products. It’s why when you pick up a competing product, it just doesn’t feel right even though the specs may be the same, and it may even look the same.
MG Seigler (TechCrunch)
http://techcrunch.com/2011/08/26/one-more-thing/
http://techcrunch.com/2011/08/26/one-more-thing/
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